Analyzing Destination Images: A Perceptual Charting Approach
نویسندگان
چکیده
منابع مشابه
Analyzing Destination Images: A Perceptual Charting Approach
Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches toward modeling segmented perception-preference structures such as combined MDS and Latent Class procedures have been introduced. A completely different nonparametric method is based on topologysensitive vector quantization (VQ) for consumers-by-brands-by-attributes data. It map...
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ژورنال
عنوان ژورنال: Journal of Travel & Tourism Marketing
سال: 2000
ISSN: 1054-8408,1540-7306
DOI: 10.1300/j073v08n04_03